A company website explains who you are and builds trust, a landing page sells one specific thing to one audience, and a web app is a tool people log into to get something done. Most businesses need a company website first, add landing pages for campaigns, and only build a web app when customers or staff need to do something rather than just read something.
Company website: the place people check you out
When someone hears about your business, the company website is where they go to decide whether you're real and worth contacting. It usually covers what you do, who it's for, how you work, answers to common questions, and a clear way to get in touch. Its job is trust and enquiries, and it's also the page search engines and AI assistants read to understand what your business is.
Landing page: one offer, one action
A landing page is built for a single purpose, usually to turn visitors from an ad or a campaign into buyers or leads. It works best when it stays focused:
- One clear promise at the top, written for one type of customer.
- Proof that the product works, such as real examples or demos.
- The offer and its terms, stated plainly.
- One main action, such as buying or booking, repeated where it makes sense.
- No full menu or side links that pull people away from that action.
Web app: a tool people log into
A web app is software that runs in the browser. People sign in, put information in, and get something back: a customer portal, a booking system, an internal dashboard, or a tool that produces a result for the user. Because it handles accounts and data, it needs a database, access control, security, and ongoing maintenance. That makes it the most powerful of the three, and also the biggest commitment.
Side by side
- Main goal: a company website builds trust, a landing page converts, a web app gets work done.
- Visitors: a company website is for anyone curious, a landing page is for one target audience, a web app is for logged-in users.
- Content: a company website is mostly information, a landing page is one persuasive story, a web app is features and data.
- Effort: a landing page is usually the quickest, a company website sits in the middle, a web app needs the most building and care.
Common mistakes
- Building a web app when a landing page with a good checkout would have done the job.
- Sending ad traffic to the homepage, where visitors have to hunt for the offer.
- Giving a landing page a full menu, so people wander off instead of acting.
- Letting the company website go stale, with old services and no clear way to get in touch.
- Trying to make one page do all three jobs, so it does none of them well.
How the three work together
In practice they support each other. The company website establishes who you are, landing pages carry each campaign or product, and a web app delivers the service once someone has bought or signed up. We run all three for our own products: a company site that explains the business, a product landing page with a built-in checkout, and a web app customers log into after they buy. Keeping each one focused on its own job is what makes the whole setup work.
Questions to help you decide
- Do people mainly need to learn about you? Start with a company website.
- Are you running ads for one product or offer? Build a landing page for it.
- Do customers or staff need to sign in, enter data, or get a result back? That calls for a web app.
- Could a simpler option solve the problem for now? Start there, and grow later.
If you're not sure which one fits, tell us what you want people to do when they arrive. We'll help you choose the simplest option that gets the job done.
Share a short description of your business and what you want to improve. We'll get back to you.